Content Gurus / Copywriting / Lauren Melnick

Lauren Melnick

After graduating with a three-year diploma in Business Mangement, I soon discovered that it wasn't for me and stumbled upon Social Media Management. I completed a diploma in Digital Marketing, moved down to Cape Town and started a position at an international volunteering organisation as a Marketing Assistant. It wasn't long before I was promoted to Social Media Manager where I helped to manage their core accounts as well as the various countries social platforms. Before I left to go work in Thailand for a year, I also created their content management strategy for their blog and managed two writers.

Currently, I am a freelance writer and social media manager, working mainly for the travel industry.

With over three years experience in the travel industry, I can help brands improve their social media, meet basic photography needs for content, boost their ranking on Google with SEO and help write stellar copy for their landing pages, product descriptions or blog posts.

I have experience launching a content strategy from scratch and as a result, I am well versed in how to write content to maximise SEO results as well as finding low competition high traffic keywords.

Although I mainly write for the travel industry, I have various clients in other industries to keep my work different and my writing skills sharp. Some of my most recent topics have included: Female Entrepreneurship, Teaching Abroad, Remote Workers, Call Centers and Cannabidiol.

I am one of the top-rated freelancers on a site called Upwork and have a 95% job success rate.

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