Content Gurus / Copywriting / Louise de Waal

Louise de Waal

With an academic background and PhD in Environmental Management, environmental issues and sustainability are part of my belief system and lifestyle. I have traveled extensively throughout eastern and southern Africa and have a wide knowledge of the African tourism industry with has 12 years’ experience in the sustainable/responsible tour operating industry.

With this extensive knowledge of the African tourism industry and passion for responsible travel and sustainable tourism, I have established and built partnerships within the industry with those who share my sustainable tourism philosophy. I now continue this passion by assisting tourism businesses to travel the road to sustainability by among others undertaking business sustainability audits, assisting businesses with triple bottom line development and certification, creating custom-made responsible tourism toolkits, developing responsible tourism policies and strategies, and communicating achievements through travel writing and social media.

Storytelling is one of the most effective ways of marketing your tourism product. However, when brands create content, they often forget to tell authentic stories that people can relate to. Stories that take the reader on a journey in which the characters represent their own lives and desires.

I will tell these stories in both word and picture from first-hand experience and as seen through my own eyes.

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