I am an independent content producer with 15 years of experience in writing, editing, photography, film-making and social media. The content I produce is supported by a strong conceptual and practical understanding of the travel and tourism industry, constant learning and development and a firm grasp of the basics of ethical, evidence-based story-telling, in an African context.
I have worked for South African Tourism, Facebook, the UK’s Department for International Development, Fair Trade Tourism, South African National Parks and magazines like British Airway’s Highlife Magazine, South African Airways’ Sawubona Magazine and Wild Magazine, along with various other print and online publications.
I have also written website copy for a number of smaller clients with lodges or travel-related businesses. I am based in Hoedspruit in Limpopo and am a full member of the Southern African Freelancers’ Association.
I create compelling, original and high-quality website content that integrates static and dynamic material, including blogs, articles, social media posts, photography, and videography. By streamlining your story-telling, I can help you sell your destination by inspiring travelers to experience it in an authentic way.
The more original content on your site, the more chance there is of people finding the website via Google or Youtube. And the better your website is, the more likely people are to book with you rather than a competitor.
With a focus on real stories that speak honestly but creatively about your destination, my content services can vary in form and length to suit your needs. You can hire me to write all of your website copy, blog entries, photo essays, short videos, social media posts or in-depth travel articles.
To stay up to date with the latest content marketing trends, I regularly attend industry conferences such as the E-Tourism Africa Summit and industry best-practice. This means I am well-equipped to guide you through the content production process, help you understand what makes for compelling visual, written and multi-media storytelling and can help you create and implement a long-term strategy that will help you sell your destination.
We believe that good marketing tools only work the way they should when businesses understand how to use them, and more importantly, why they should be. We love creating intuitive and understandable guides, tutorials, and how-to’s for our clients, whether they are only starting out with their Facebook Page, or plotting a content strategy or campaign.