I am a blogger, freelance travel writer and professionally qualified Chartered Institute of Marketing manager, based in Kampala since 2009. I specialise in online communications for tourism and work with numerous lodges, airlines, tour operators and activity providers in Uganda, Kenya, Rwanda and Zambia.
My blog, Diary of a Muzungu www.diaryofamuzungu.com has twice been awarded Best Digital Tourism Media at Uganda's Tourism Excellence Awards. I have been writing Diary of a Muzungu since 2008.
I'm originally from the UK. Pre-Uganda, I spent my last five years in London where I was Bid Coordinator for Public Private Partnership infrastructure projects. This demanding role entailed: research, opportunity monitoring, collating data from bid team members, document formatting, managing print production, design project management, briefing photographers, story-boarding promotional videos, writing staff newsletters and updating the corporate web site using the content management system.
My first degree is in Politics from the School of Oriental and African Studies, University of London.
I offer the following communication services:
• Marketing strategies.
• Copywriting for web, social media, newsletters, promotions. Subjects of particular interest include: adventure, African culture, birdlife, conservation, eating out.
• Social media marketing campaign strategies and implementation.
• Project management of graphic design (for web or print).
• Training: one to one, mentoring or groups. Subjects: general marketing skills, online marketing, social media, blogging, email marketing and more. Training is both theoretical and practical, focusing on real life examples and the local context.
Click on my portfolio link to see some of the other magazines and web sites I have written for. References available upon request.
We believe that good marketing tools only work the way they should when businesses understand how to use them, and more importantly, why they should be. We love creating intuitive and understandable guides, tutorials, and how-to’s for our clients, whether they are only starting out with their Facebook Page, or plotting a content strategy or campaign.