I’m a 40-ahem-year old woman and have been living in Cape Town for the past 20 years. For the past six years I have been doing copywriting and proofreading after hours, and been a pharmacist (information, mainly in the field of HIV) in working hours. For twelve years prior to that, I was a full-time information pharmacist. I have now swapped roles and gone into writing full-time, with a little information pharmacy on the side, to keep my hand in.
I Write. I Proofread. I travel. I blog. I Facebook. I eavesdrop. I write stories. Some are real, others not. I do it all in a wheelchair. This, I mention last, specifically. Most of my writing is not about it, but if you’re looking for accessibility shop talk, I’m in the know.
I have written on a broad range of subjects: from safari websites to travel blogs; copy for pharmaceutical package inserts to craft beers; internet dating to bag-piping; and more. My proofreading experience encompasses business reports, scientific papers and proofreading/user-testing various websites.
After travelling for six months last year, and staying at 60 different places in SA, I have trawled over 800 websites of hotels, guesthouses, B&Bs, resorts, lodges and game farms. I can now tell you exactly what you need (and don’t need!) on an accommodation website, in order to attract guests and get those bookings in. And I adore travelling and travel writing.
We believe that good marketing tools only work the way they should when businesses understand how to use them, and more importantly, why they should be. We love creating intuitive and understandable guides, tutorials, and how-to’s for our clients, whether they are only starting out with their Facebook Page, or plotting a content strategy or campaign.